Your Digital Strategy Will Fail Without a Platform Backbone

A 2024 MIT Sloan study found that enterprises with integrated digital platform layers were 2.7x more likely to report enterprise-wide agility gains versus those operating with siloed digital point solutions. LEGO's platform-led digital overhaul — centralizing commerce, product data, and partner integration on a shared architecture — cut time-to-market for new digital products from 18 months to under 6 months by 2023.

Executives approving digital roadmaps should require a platform architecture review before signing off on any new point-solution investment that cannot connect to a shared foundation.